25 Best UGC Platforms for Content Creators

User-generated content delivers immense value to your audience and greatly affects a customer’s buying decision.

After all, it seems like the realest thing among pushy affiliate marketers. 

Just because it’s so rewarding, brands chase after UGC content creators. 

In this blog post, I’ll walk you through 25 UGC platforms that can speed up your journey toward becoming a successful content creator. 

5 Things Creators Must Consider Before Choosing a UGC Platform

Before diving into the best UGC platforms that can help you become successful as a content creator, I’d like to highlight a few factors that you must know before joining any platform. 

#1 - Low Entry Barrier 

If it’s tough for your clients to create and manage an account on UGC platforms, it may discourage them from collaborating with you. 

This platform must allow your clients to publish content right from UGC platform’s feed to most popular social media platforms such as Instagram, TikTok, YouTube, etc. 

#2 - Is it easy? Shouldn’t Be! 

Were you able to host your work right away? Well, make sure it’s your talent that got you an entry, not some open-door policy. 

There should be a vetting process for creators in place. Otherwise, your prospects will hesitate to trust due to lack of quality control. 

#3 - Fast Turnaround Times 

Is your UGC platform famous for slow turnaround times? Well, clients can’t wait for weeks to use their videos. 

Slow turnaround times means two things. Either your UGC platform is lagging behind or the creators on it don’t prioritize their work just because they’re not paid right. 

#4 - Niche Selection 

Does your UGC platform support the niche you create content for? If that’s not the case, you’re going in the wrong direction. 

What’s the point of signing up on a platform as a UGC content creator when you can’t have brand deals, right? 

And even if you get lucky to collaborate with someone, that deal won’t be relevant enough for you. 

As you can see here, this platform clearly shows how many niches it supports: 

I love the way Tagshop has placed their categories for their clients. 

#5 - AI Filters 

While it’s true AI filters are not mandatory, it’s a perfect selling point for UGC platforms. 

These days, marketers add the word ‘AI’ just to make it look more appealing. 

What’s even more interesting? It actually works because clients link ‘AI’ with precision and productivity. 

25 Best UGC Platforms Content Creators Should Know

#1 - Tagshop

Tagshop is a highly recommended UGC platform since 2018, especially on G2 having a rating of 4.9 out of 5 stars. 

This UGC platform has worked with most popular brands such as Nestle, Facebook, L’oreal Paris, Audi, Cadbury, Anytime Fitness, and 3,000 other popular brands. 

Its main focus is mostly apparel & fashion, jewelry & luxury goods, beauty & wellness, consumer goods, travel, and other similar niches. 

What I like the most about Tagshop is its sleek design. Not only that, it’s quite handy for a beginner. Their actionable walkthroughs are quite amazing. 

Just tap anywhere and it will automatically guide you through the entire process. Cool, isn’t it? 

#2 - Trend.io by Soona

Trend.io by Soona has worked with more than 1000 brands since 2018. 

This platform’s design is quite similar to Gumroad. Perhaps, that’s where they got their inspiration from. 

If we talk about numbers, they have delivered over 31K+ videos and 46K+ images. In total, they have completed 20K partnerships across the globe. 

#3 - Aspire.io

Aspire.io was founded in 2013 and has grown to support over 900 customers with a team of more than 150 employees. 

It's well-rated with an average of 4.8 on G2. 

The platform serves various niches like Entertainment, Travel, Furniture, Automotive, Beauty, and much more! 

Over the last 11 years, Aspire.io has paid creators a total of $150 million. 

The platform has worked with well-known brands such as Samsung, Walmart, M&M, and Hello Fresh.

#4 - Crafted

Since 2021, Crafted has focused on retail marketing, helping brands connect with creators for profitable campaigns. 

They’ve collaborated with well-known brands such as Bullet Proof, Jack Daniels, Sam’s Club, Trader Joe’s, and Michelin. 

One of Crafted’s standout features is its advanced AI brief generation tool. 

All clients need to do is share details about their product, and AI will create a professional, creator-ready brief in seconds. 

Clients can then post this brief on their platform to receive proposals from vetted creators. Eventually, this creates more opportunities for you. 

#5 - Insense

Insense began its journey in 2015. As far as I can tell, it’s one of the oldest in the UGC game. 

Starting at $50 per video, the platform provides brands access to over 20K vetted creators from Instagram, TikTok, and other UGC sources. 

Insense allows brands to filter creators by age, ranging from 0 to 50+ years, to match their specific campaign needs. 

All these years, Insense could earn trust from Thrasio, Jean Patrique, Blissy, Maryan, and many other recognized brands. 

#6 - Collabstr

In 2019, Collabstr has quickly become a go-to platform for collaborations between brands and influencers. 

It's trusted by industry giants like Buzzfeed, Bloomberg, The New York Times, Forbes, Shopify, McDonald’s, and over 110,000 other brands. 

As of now, they’ve got the support from 170,000 influencers, equipped with tools that make collaboration smooth and effective. 

So if you’re looking for a top-notch platform where you can start building your legacy, Collabstr is highly recommended. 

#7 - Popular Pays by Lightricks

In 2013, Popular Pays by Lightricks earned a solid reputation, trusted by high-profile clients like Google, Delta, Olly, Skinny Popcorn, Fritolay, M&M, and over 5,800 other brands worldwide. 

With over 6,800 campaigns, Popular Pays claim that it has paid its creators around $25 million. 

In addition, Popular Pays has won 4 awards from G2 including Best Meets Requirement 2024, High Performer Mid 2024, Summer 2024, and Enterprise 2024. 

#8 - Join Brands

Since 2019, Join Brands offers a unique marketplace for content creators specializing in niches like Arts & Crafts, Home Decor, Pet, Sports & Fitness, Apparel, Beauty, etc. 

This platform has worked with Mary Ruth’s, DRMTLGY, Kos, Beauty by Earth, Thrasio, and over 2,000 brands. 

What I like the most about them is that they have streamlined the collaboration process by setting fixed prices between creators and brands. 

So no more negotiations! 

#9 - Cohley

Cohley has been primarily focused on mid-market and enterprise brands looking for a solution in content generation across various sectors including wellness, pets, electronics, healthcare, and skincare. 

After working with brands like Del Monte, Toms, Harry’s, 47, Burt’s Bees, and Henkel, Cohley is known for supporting both paid and organic social media, eCommerce, and retail activations. 

With a network of over 100,000 creators, Cohley is the go-to platform for brands needing a comprehensive approach to UGC.

#10 - Backstage

In the last 27 years, Backstage has been a job board where seekers post hire job ads. Guess what? Here you can get some amazing UGC jobs as well. 

This platform is favored by industry giants such as HBO, Disney, Amazon Studios, Netflix, NBC, and 20th Century Animation. 

With more than 4,000 postings this week alone, Backstage is quite popular for connecting creators with top-tier brands. 

#11 - Skeepers.io

Since 2012, Skeepers has become a trusted name, serving a client base that includes Adobe, Google, TikTok, Bing, AWS, Lacoste, and many more, totaling over 8,000 brands. 

Creators who didn’t score well in their English exam can have a great time here. Just look at the top right corner and switch to your preferred language: 

As you can see here, they support French, Italian, German, Spanish, and Portuguese. Cool, isn’t it? 

#12 - Hafi.pro

Previously known as Hypeauditor, Hafi.pro went live in 2017 and became a great platform for UGC creators. 

When I heard that Kendrick Lamar, the great hip hop artist, is also active on Hafi.Pro, I was surprised. 

One thing I couldn’t deny about Hafi.Pro is the fact that they’re transparent with their creator’s earnings. 

You can even access their top UGC creators income report from here. 

#13 - Grin.co (Coming Soon) 

Grin.co, launched in 2014, is trusted by notable brands such as Hooey, Lovevery, Colourpop, YourSwim, Skims, IPSY, ASRV, Loreal, etc. 

Recently, Grin.co earned the Leader Fall Award 2024 on G2, marking its name in the UGC industry. 

Although their creator program isn’t launched yet, you can track the latest updates at Grin's creator platform. 

#14 - Impact.com

In 2008, Impact started building connections between brands and creators, becoming a popular platform trusted by big companies like Uber, Adidas, Forbes, Walmart, and many more. 

Over the years, it has partnered with more than 6,000 creators, helping brands make over $200 million in sales. 

For creators, Impact is much more than just a UGC platform. The more you explore, the more you’ll know. 

#15 - Activate.social

Activate in an initiative by Impact which was founded in 2007. 

This platform has worked with big companies such as Tinder, Soylent, Bustle, H&M, Olay, Dang, Reebok, Cannuka, and Apartment Therapy. 

The story of their fame doesn’t end here, they’re even teamed up with Pinterest as their marketing partner. 

#16 - Traackr

Traackr, founded in 2008, is a UGC platform that connects creators with well-known brands like Lacoste, Pandora, L’Oréal, Samsung, and Revlon. 

This platform has earned several major awards, showing just how effective it has been all these years.

In 2022, it won the MarTech Breakthrough Award, which highlights its innovative approach to marketing technology. 

The platform was also named a leader in Europe during the Spring of 2023 and recognized as a top performer for enterprise-level companies. 

#17 - Billo

Founded in 2020, Billo has made a significant impact in a short time, trusted by brands like Adkings, Keurig, Loreal, Sweato, Philips, etc. 

Billo’s 5,000 vetted creators have created over 200,000 videos and served 22,000 brands in the last 4 years. 

Based on the level of creator, they get you a match with the right brand. 

There are two categories there: Beginners and Pro. 

A creator possessing basic lighting, sound, and editing skills is considered a beginner here. Oftentimes, such creators create content using their phone. 

Professional ones have all the high-end equipment and skillset. So basically, those who have invested a lot in their journey can get better rates here.

#18 - Twirl UGC

In 2022, Twirl UGC quickly became a well-known name in the UGC (user-generated content) industry. 

It worked with famous brands like Noom, Papa John's, Fussy, and BBC Maestro, as well as over 500 other brands and agencies. 

Now, the platform has 18,000 UGC creators. 

Twirl UGC was also named The UK’s Best Company to Work for in 2024 by Culture 100. Plus, they are now an official partner of Amazon Ads.

#19 - Vidovo.com

Launched in 2023 and based in Greater Chicago, Vidovo.com has quickly gained trust from brands like Nufyx, Kish Apertif, Lyfefuel, Alcove, and Notion. 

One unique feature of Vidovo is its quick payment system for creators. As soon as a marketplace order is completed, creators can get paid right away.

For campaign work, creators can request their payment just 14 days after a brand completes a campaign. 

This fast payment policy helps ensure that creators are paid on time. 

#20 - Hashtagpaid

Hashtagpaid was launched in 2013. Currently, it’s working with top-tier brands such as Infiniti, Sephora, Unilever, Paramount+, Nissan, Otterbox, etc. 

This platform regularly organizes events in major cities like LA, Chicago, Toronto, New York, and Miami. 

These events help marketers and creators meet and work together. 

They’re also known for being easy to work with, which is shown by their positive ratings on G2.

#21 - Clip

Clip, launched in 2023, has rapidly gained trust from over 700 brands and agencies, including Skinglo, Eartha, Yamaha, Younger Inc, Skinny Mint, and Kollo. 

This platform directly pays creators to their PayPal accounts. Generally, the compensation ranges from $20-$100 based on the video’s length and quality. 

Additionally, creators get to keep the product they feature. 

#22 - Brand Meets Creator

Brand Meets Creator started back in 2021, which currently has a community of over 40,000 creators. 

While the exact number of collaborating brands hasn't been disclosed on the website, their creator base says a lot about their authenticity. 

As a creator of this platform, you get freedom to set your own rates, direct connection with the client, and control usage rights. 

Brand Meets Creator is so unique, they neither charge you nor your brand. You get to keep 100% of the sale. On the client’s end, it’s totally free. 

Sounds unbelievable? I felt the same! 

#23 - Social Cat

Social Cat, founded in 2021, is trusted by brands like Piggy Paint, Fresh Wipes, Pippy Sis, Zimmi Fit, Mint Mon Goose, and over 2,000 others. 

This UGC platform has 50,000 influencers and has paid out over $150,000 to its creators so far. 

#24 - Tintup

Founded in 2012, Tintup is one of the more established platforms in the UGC industry. Why not? They’ve collaborated with Coca-Cola, Nike, Nestle, Verizon, Canon, Marriott, Loews Hotel, and 5,000 other impressive brands. 

Tint utilizes machine learning to help clients narrow down the type of UGC content they’re looking for. 

The easier it gets for clients to find out what they’re looking for, the more features creators like you get. 

#25 - Social Native

In 2017, Social Native has quickly become a global platform for UGC, trusted by major brands such as Adidas, Cuisinart, H&M, IKEA, and Lego, with a total of more than 1,500 brand partnerships worldwide. 

On average, Social Native pays its creators $200 to $300 or more for each video they make.

Apart from that, it’s surprising to note that this platform has the biggest partnership portfolio on this list, including Snapchat, Pinterest, TikTok, Meta, and X.