Linktree vs Tap Bio - The Winner Might Surprise You!

Linktree helps you build a static page where you can put all your links in one place.

Tap Bio is also a link in bio tool but it has nothing in common. There are cards that look like Instagram stories. 

This comparison might surprise you. Let’s see what both can do!

1st - Check this if you hate reading: 

2nd - Let’s Read! 

Linktree Overview 

Back in 2016, brothers Alex and Anthony Zaccaria teamed up with their business partner Nick Humphreys to solve a common problem: managing links for their agency. 

They created Linktree, a tool that puts all your important links in one place. 

Fast forward to 2024, Linktree has grown immensely with over 40 million users across the world. 

Key Features 

Customization

• Choose from 25 free templates
• Access a premium template library tailored for every user
• Built-in online store
• Easy-to-use "link in bio" page builder
• Collect emails, add animations, and explore over 35 unique features
• Option to add a custom domain name

Monetization

• No transaction fees, even on free accounts
• Sell digital products through SendOwl
• Connect with major affiliate programs like Amazon, CJ, and Apple
• Sell products directly from your Shopify, Spring, or Bonfire stores on Linktree

Analytics

• Analyze data across different time periods
• View detailed stats for each link, email campaign, and streaming platform
• Track conversions
• Export data as CSV files

Marketing

• Integrate with tools like Zapier, Google Sheets, Substack, and Mailchimp
• Utilize Facebook Conversion API
• Set up UTM parameters for global tracking
• Manage SEO settings

Management

• Enhanced security with multi-factor authentication
• Manage your account easily with their mobile app
• Access exclusive webinars and instructional videos
• Schedule a 30-minute onboarding call
• Add multiple admins to manage your account
• Get support from a dedicated customer success manager
• Receive live chat support within 4 to 48 hours
• Create custom terms and condition

Tap Bio Overview

Tap Bio was founded in 2016. Since then, it has been popularly known as an Instagram bio tool.

Unlike other link in bio tools, you can add stories here with your most important links. If you ask me what kind of link in bio tool Tap Bio is, I'd say it's one of the simplest among others.

Key Features

Customization

• Specific card templates
• Embed your YouTube videos 
• Change background color with an additional overlay 
• Display your Twitter and Instagram posts with links 
• Feature images and links with GIFs

Monetization

• Shop (Coming Soon) 
• External affiliate links 

Analytics

• Facebook pixels tracking (Gold plan only) 
• Google Analytics (Gold plan only) 
• View stats (Gold plan only) 

Marketing

• Collect emails 
• Promote your events (Coming Soon) 

Management

• Live chat available 
• Let others access your account 

Linktree vs Tap Bio: Comparison & Walkthrough! 

#1 - Popularity 

If we do a popularity contest between Linktree and Tap Bio, Linktree is far better as it has more than 40 million users worldwide. 

On the contrary, Tap Bio isn’t transparent about the total number of users they have. 

There’s not even a single place where I could find how many people are a part of the community. 

Still, their Instagram says it all: 

Winner: Linktree

#2 - Dashboard 

On Linktree, you get a full-fledged platform where you can customize your link in bio page easily. 

You can add links, set up a store for your products, and play around the overall appearance which includes buttons, background, profile picture, etc. 

On Tap Bio, all you get is a vertical window where you can add, hide, or edit your cards, view stats, and go through your account settings. 

This is all Tap Bio has for us. And comparing both, I’ve learnt that Tap Bio still requires a lot of development. 

To be honest, I could figure out Linktree way faster than Tap Bio. Not only that, what Tap Bio calls a profile picture doesn’t look like one. 

I spent a few minutes figuring out if there’s a way to put a DP in a circle or square. 

Winner: Linktree 

#3 - Templates, Aesthetics, & Appearance 

Tap Bio is a monotonous platform. There’s not a lot to play with. 

This is all you get: 

On Linktree, you can use up to 25 pre-made templates. 

What’s interesting? Within seconds, you can change background, fonts, button styles, and do a lot more. 

Let’s see what we can get on both platforms: 

Linktree: 

Tap Bio: 

Winner: Linktree

#4 - Analytics

Unless you spend $3 on Tap Bio, forget about getting stats. As you can see here, there’s no stats available in their free plan:

Whereas Linktree helps you track lifetime analytics without any fee. This includes views, clicks, and CTR. 

And if you pay a little extra, you can get access to advanced analytics which includes top locations, subscribers, top performing products, and a lot more. 

Winner: Linktree

#5 - Pricing

In $3/month, you can’t get all the features on Tap Bio. As you can see here, you can get a few profile cards and stats only. 

Linktree offers a lot of features for free. 

And if you go for the Pro plan, you can remove their branding, have your store setup, and integrate with a bunch of 3rd party apps to streamline everything.   

Winner: Linktree

Final Verdict 

If Linktree is backed by Mashable, Forbes, Insider, and many other influencers, Tap Bio also got support from Producthunt, Bing, DCTop20, and a few well-known local brands and influencers. 

The only reason I’d go for Tap Bio is their story-like interface. Otherwise, I’ll definitely choose Linktree over it. After all, they’re giving more value comparatively.